Raine & Horne Commercial announces brand evolution

Media release - 24th June, 2013

Striking yellow and black colours identify new Commercial brand

Leading commercial property brand Raine & Horne Commercial has today announced a national rebrand, which will include an overhaul of all media including digital platforms, marketing, advertising and office signage.

“Raine & Horne Commercial has been a vital cog in Australia’s competitive commercial property markets since its launch in 1984, and we are embarking on an exciting chapter in the evolution of the brand,” says Angus Raine, CEO, Raine & Horne Commercial.

An award-winning player in commercial, industrial and retail property markets, Raine & Horne Commercial boasts 35 offices across Australia’s capital cities, along with many strategic regional centres.

Raine & Horne Commercial reaches out internationally by way of its strong network of global offices and affiliates in Asia and Europe.

“Property is all about geography and location – Raine & Horne Commercial agents don’t just limit themselves to CBD markets, they also operate ‘on the ground’ in some of Australia’s fastest growing suburban and regional hubs,” says Mr Raine.

“As such, we know the dynamics of the local markets intimately, operating at street level to answer our clients’ individual needs.”

According to Kit Bashford, Raine & Horne’s National Marketing & Communications Manager, the Raine & Horne Commercial brand has been designed to deliver a clearly-positioned communication platform in an extremely competitive industry.

“The aim in creative development has been to give Raine & Horne Commercial a flexible, sophisticated and contemporary identity,” says Ms Bashford.

“The brand is clearly identifiable as being part of the Raine & Horne brand family, however, Raine & Horne Commercial also carries its own unique characteristics, which ensure it is highly distinguishable in its own right.

“The Commercial brand presents with a unique curve, and a striking contrast of yellow and black, rather than the gold and charcoal of the residential brand,” she notes.

The decision to revamp the brand also acknowledges the growing industry recognition of Raine & Horne Commercial, says Mr Raine.

“We have some of the most successful teams in commercial real estate, including Raine & Horne Commercial Canberra, the Real Estate Institute of Australia’s (REIA) 2012 National Commercial Agency of the Year and a finalist in 2008, 2009, 2010, 2011 and 2013,” he noted.

Other recent winners include Raine & Horne Commercial Brisbane Southside, the winner of the Real Estate Institute of Queensland’s Commercial Agency of the Year in 2012, while Raine & Horne Corporate Business Sales SA is the reigning REIA National Business Broker of the Year.

-ENDS-

For further media information contact:

Angus Raine, CEO, Raine & Horne Commercial on 0409 920 697

Kit Bashford, National Marketing & Communications Manager on 0438 627 684

Andrew Harrington, National Marketing & Communications Coordinator on 02 9258 5400

Why Raine & Horne Commercial?

Our full-service commercial real estate network can provide in-depth knowledge of local and regional property markets, with insight and understanding that comes from being a part of a long-established national and international property group. Committed to personalised service and achieving unsurpassed results, our clients continue to benefit from our network strength, which allows substantial cross-flow of international referral, advice and investment.

The Raine & Horne Commercial network is comprised of 100% owner-managed offices and includes numerous industry leaders and award winners. We employ agents who are empowered, encouraged to share and who maintain first rate communication to deliver the best possible outcome with every transaction. We pride ourselves on staying abreast of local and national trends and developments in the property industry, resulting in consistently cutting-edge services and holistic solutions for our clients.

Our industry experts embody and respect the family-oriented values synonymous with the Raine & Horne Commercial brand, allowing us to provide a complete range of professional services for all aspects of commercial, industrial, retail sales, leasing and specialist properties.